Artist Brand Development: Merch Line for Max Ribner
Creative Brief: Max Ribner is a multi-instrumentalist who has a gift of bringing people together through music. One of his songs, 'Thank You For This Day' became more than a song, but an anthem that everywhere he went people were singing and chanting the words together. I was approached to create an art piece that would encapsulate the song into wearable form, so that it could become a movement people can carry with them. We chose a colorful earth tone palette while hand drawing art that inspired by an image of Max playing to the sunrise along the ocean in Hawaii.
It's all about living for the moment and celebrating life. We are so happy to see people rocking these shirts far and wide and bringing in revenue for an independent artist's musical mission.
& Give a follow to @maxribner
